I.  Bellwork  Q&A List at least two brands you are familiar with. Explain why  it is important for a product to have a specific brand, package, and label. II.  Objectives Discuss the nature, scope, and importance of branding in product planning Provide an accurate summary that makes clear the relationships among the key details and […]

I.  Bellwork Summarize the article and explain Nintendo’s strategy with this product. Nintendo’s Simple Brilliance In Discontinuing The NES Classic Edition II  Objectives Apply marketing vocabulary , concepts, and strategies  used in Product Planning on case study analysis and chapter 30 Exam Summarize the main ideas of the article and explain the marketing strategy implemented […]

I.  Bellwork Page 749 1-3 Q&A II.  Objectives: Review concepts and vocabulary affiliated with product development and planning. Identify strategies used at the different stages of the product life cycle III.  Classwork On iLearn Chapter 30 Resources:  Page 323 Q&A 1-4 IV.  Kahoot Review – Test on Friday if snow day then Monday Phone Link:  […]

I.  Bellwork Using the link :  https://www.mondelezinternational.com/brand-family A.  Identify and provide 3 examples of product width for Mondelez International B.  Identify and provide 2 examples of product depth for Mondelez International. II.  Objectives: Differentiate from product depth and width through analysis of business product mixes & lines III.  Classwork Due to lack of attendance as a […]

I.  Bellwork A 30 second super bowl commercial costs over 5 million dollars.  Explain if you believe the cost is justifiable or not. II.  Objectives: Distinguish between marketing terminology:   product line, product item, product width, and product depth by researching examples on the internet and creating a slide show presentation. III.  Discuss Product Line Page […]

I.  Bellwork Q&A Where does Starbucks belong on the stages of the product life cycle? Read the article: Summarize what they are doing and why  they are doing it. Starbucks Article II.  Objectives: Construct a thinking map to Identify and explain the 4 types of product positioning Examine how planograms assist in marketing products  III.  […]

I.  Bellwork Explain how marketing strategies would differ for a new product and an existing product?  Provide examples II.  Objectives;: Construct thinking maps based upon information in the text to  Identify the stage of a production life cycle and  their related marketing strategies Explain the marketing strategies that can be implemented when a product is […]