MBCC – Marketing 1 F2017
Marketing 2 – 3/07/18
I. Bellwork Pages 281-282 Which of the 3 compensation methods do you believe is the most risky? Explain How might having a sales quota affect a salesperson’s behavior? Explain which compensation method you would prefer. II. Objectives: Define personal selling. Identify sales positions. List the steps in the sales process. Analyze how customers make buying […]
Marketing 2 – 3/06/18
I. Bellwork Page 278 Company Websites Q&A Page 279 Promoting Loyalty Q&A II. Objectives: Analyze cases and discuss the applications of technology in the sales function Review concepts related to the selling function Build a Budget and develop a plan to save Startup Capital III. Discussion: Bad Customer Service iLearn: Chapter 12 Student Workbook: p […]
Marketing 2 – 3/05/18
I. Bellwork Explain a time when someone tried to sell you something or you tried to sell something to someone else. What approach was used? What was the result? II. Objectives: Explain the purpose and goal of the selling function. Discuss how selling is related to the marketing concept. Describe Customer Relationship Management. Analyze sales […]
Marketing – 3/01/2018
I. Bellwork iLearn Chapter 31 Workbook Page 330 Q&A 1-3 II. Objectives Apply marketing vocabulary , concepts, and strategies related to branding, packaging, and labeling on Chapter 31 assessment Analyze a case study and determine the reasons why a business may pursue sponsorship. III. Chapter 31 Exam on iLearn
Marketing 2 – 2/28/18
I; Bellwork Register for EverFi – Venture: https://platform.everfi.net/registration/login Class Code: e6fb50a4 Read the Directions II. Objectives: Apply marketing vocabulary , concepts, and strategies related to branding, packaging, and labeling on Kahoot Review concepts and answer questions utilizing the text III. Classwork iLearn Chapter 31 Workbook page 336 1-6 Q&A IV. Chapter 31 Test Tomorrow Kahoot […]
Marketing – 2/27/18
I. Bellwork Page 749 Q&A 1-3 II. Objectives: Review and apply branding concepts and terminology while competing in various review exercises/games Distinguish between National, Private, and Generic Brands based upon their characteristics III. Discussion: Kahoot – National, Private, and Generic Brands IV. Classwork iLearn Chapter 31 Workbook page 336 Use Excel & Convert to Google […]
Marketing – 2/26/18
I. Bellwork Q&A Page 740 Sending the Message Page 741 Helping the Environment II. Objectives Review and discuss branding concepts and terminology Compile data to create a spreadsheet to analyze brand recognition data and provide plans regarding advertising and promotion. III, Discussion: Review Branding on Kahoot IV. Classwork iLearn Chapter 31 Workbook page 333 – […]
Marketing – 2/16/18
I. Bellwork Q&A What are the three types of labels Explain why some companies place detailed labels on their products. II. Objectives: Research the Internet summarize news articles involving regulatory agencies and product labeling Create a brace map that makes clear the relationships among the regulatory agencies which oversee product labeling III. Discuss: Job Shadow […]
Marketing – 2/15/18
I. Bellwork Q&A A. Provide 4 reasons why branding is important to product planning B. Provide examples of a national, private, and generic brand for the same type of product. Explain what makes them different. Example:Aunt Jemima Pancake Mix – Meijer Brand Pancake mix – Pankcake Mix – No name II. Objectives Explain the functions […]
Marketing – 2/14/18
I. Bellwork Provide an example of each: Trade name Brand mark Trade Character II. Objectives Identify the various branding elements. List three different types of brands. Explain how branding strategies are used to meet sales and company goals. Provide an accurate summary that makes clear the relationships among the key details and ideas related to […]