MBCC – Marketing 1 F2017

Marketing 2 – 4/18/18

I.  Belwork       iLearn Chapter 14 Student Activities P145  Answers only II.  Objective: Create and present an effective product presentation for a product of their choice to sale to their classmates Collaborate with a partner to gather and synthesize information into creating an effective product presentation Present information, findings, and supporting evidence, conveying a clear […]

Marketing 2 – 4/13/2018

I,  Belwork       P. 321 As Your Read       P. 322 Reading Check II.  Objectives:    Distinguish objections from excuses.    Explain why you should welcome objections in the sales process.    Explain the five buying decisions on which common objections are based.    Demonstrate the general four-step method for handling customer objections.    List seven methods […]

Marketing 2 – 4/12/18

I.  Bellwork A.  Page 319 Project Goal – Q&A       Which products should be included in the sales training?       What questions or concerns are often asked by customers who purchase these products?       How will you prepare for the training session? II.  Objectives:    Describe the goal of the product presentation.    Explain how products are selected […]

Marketing 2 – 4/09/18

I.  Bellwork A.  Explain the marketing terms below and how they are related. Target Market Segment & Consumer Profile II.  Objectives: Collaborate with others to conduct basic primary and secondary research Be able to explain the importance of identifying a target market segment Create a design for a T-Shirt based upon target market and consumer […]

Marketing 2 – 3/29/18

I.  Bellwork P 317 Q&A 1-3 II.  Objectives Differentiate between business ideas and business opportunities Define a target market and explain the importance of identifying a target market segment Explain the importance of identifying competitors, determining a competitive advantage,  and crafting an effective marketing plan Apply concepts an terminology associated with the beginning of the […]

Marketing 2 – 3/28/18

I.  Bellwork Page 309 Etiquette is Important Q&A Page 312 Determining Needs A&A II,  Objectives Review and apply concepts an terminology associated with the beginning of the sales process through Kahoot competition Analyze scenarios to recognize customer’s needs and selling points III.  Classwork iLearn – Student Workbook Chapter 13  138 Chapter 13 – Kahoot Review […]

Marketing 2 – 3/27/2018

I.  Bellwork Explain how the sales person interacts with the customer in each approach below: Greeting Approach Service Approach Merchandise Approach II.  Objectives: Discuss the approaches used in retail selling Differentiate between organizational and retail selling Act out a scene demonstrating the proper and improper way to approach customers III.  Test Thursday IV.  Classwork iLearn  […]

Marketing 2 – 3/26/18

I.  Bellwork P300 Identifying Product Features and Benefits Q&A P304 Finding New Customers Q&A II.  Objectives: Through the use of thinking maps, the text, and discussion: Demonstrate how to properly approach a customer to open a sale. Differentiate between organizational and retail approaches. List three retail approach methods. Discuss when and how to determine customer […]

Marketing 2 – 3/23/18

Objectives: Describe significant points made by the speaker relating to marketing Reflect upon the information provided by the speaker and apply it to personal, academic, and professional endeavors. Lecture Hall with Guest Speakers Luke David Thomas, Vice President Talal Awartani, Account Supervisor Edelman- Detroit   Guest Speaker sheet

Marketing 2 – 3/22/18

I.  Bellwork: Q&A Page 298 – A Source of Promotional Information Page 300 Identifying Product Features and Benefits II.  Objectives: Through the use of thinking maps, the text, and discussion Explain how salespeople get ready to sell. List sources of product information. Explain feature-benefit selling and how it creates selling points. Identify consumer buying motives. […]

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