I.  Bellwork The Brilliance of McDonald’s Szechuan Sauce ‘Fiasco’ Summarize the article. 4-6 sentences Explain what type of promotional strategy this involved? Develop and Explain a strategy similar to the one in the article, that would work for another fast food business. II.  Objectives Apply knowledge of promotional terminology and concepts on Chapter 17 assessment. […]

I.  Bellwork List three types of premiums used for consumer promotions List four types of incentives used for consumer promotions. II. Objectives Develop a promotional mix based upon a identified target market. Research and synthesize information to create well written promotional strategy for a product. Review the elements of the promotional marketing mix III.  Promotion […]

I.  Bellwork Page 129 Q&A 1-3 II.  Objectives Identify and describe a target market based upon a case scenario Develop a promotional mix based upon a identified target market. Research and synthesize information to create well written promotional strategy for a product. III.  Promotion Test on Friday IV.  Classwork Update H& R Block Budget Challenge […]

I.  Bellwork Q&A Reading Check p. 406 Q&A Business Opportunities p. 407 II.  Objectives Create a thinking map to analyze discuss the variety of consumer promotions used in marketing  based upon information provided in the text and class discussion Explain the use of promotional tie-ins, trade sales promotions, and loyalty marketing programs. III.  Consumer  of […]

I.  Bellwork:  Questions & Answers A.  Fair Billing Credit Act What is the time limit to report an incorrect charge? Explain what you should do to report an incorrect charge? If your credit card is lost or stolen, what is the maximum amount you are liable for after you file a report? II.  Objectives: Determine […]

I.  Bellwork Page 399 – Explain two advantages and a disadvantage of publicity II.  Objectives Distinguish between trades and consumer promotions Explain the use of promotional tie-ins, trade sales promotions, and loyalty marketing programs. Create thinking maps to analyze promotional concepts based upon information provided in the text and class discussion III.  Types of Promotion […]

I.  Bellwork Q&A A).  p. 395 How does endorsement by a research company benefit a business? B).  p. 396 How does direct marketing differ from advertising?  II.  Objectives: Distinguish between public relations and publicity. Explain the elements of a news release. Describe the concept of the promotional mix. Create thinking maps to analyze promotional concepts […]

I.  Bellwork – Google Classroom Page 391 Visual Literacy Question – Answer & Explain II.  Objectives: Explain the role of promotion in business and advertising. Identify types of promotion. Distinguish between public relations and publicity. Explain the elements of a news release. Describe the concept of the promotional mix. III.  The Promotional Mix pgs. 395-403 […]

I. Bellwork Page 52  #11  Show your work II.  Objectives: Make strategic use of digital media in the presentations to enhance understanding of the various types of market segmentations. Orally explain market segmentation and its components. Conduct a SWAT analysis, identify the target market and suggest a marketing mix III.   Classwork – A.  Finish […]

I.  Bellwork Q&A Provide an example of a product that should utilize mass marketing and explain why. Provide an example of a product that would benefit from niche marketing and explain why II.  Objective Make strategic use of digital media in the presentations to enhance understanding of the various types of market segmentation. Orally explain […]