Marketing 2 – 5/30/18
I. Bellwork Q&A
- What is Richemont doing to its watches?
- Explain the 3 threats to the luxury watch market.
- Explain the concept of the grey market and why retailers use it.
- Explain why Richemont is using this market strategy with their watches.
- Provide your opinion and suggestions for the luxury watch market?
https://www.marketingweek.com/2018/05/22/mark-ritson-luxury-grey-market/
II. Objectives:
Analyze market strategy used by luxury watch markers to deal with adverse market conditions
Analyze and construct DECA marketing cluster exams, determine the meaning of words, phrases, and concepts as they are used.
III, Classwork
Input DECA Exam in iLearn
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