Marketing 2 – 3/26/18
I. Bellwork
- P300 Identifying Product Features and Benefits Q&A
- P304 Finding New Customers Q&A
II. Objectives:
Through the use of thinking maps, the text, and discussion:
- Demonstrate how to properly approach a customer to open a sale.
- Differentiate between organizational and retail approaches.
- List three retail approach methods.
- Discuss when and how to determine customer needs.
III. Discussion/Notebook
- The Approach – Organizational and Retail Selling
- Approaches to Retail Selling Tree Map
- Determining Customer needs Tree Map
- Ask Open Ended and Close Ended Questions
IV. Classwork
- Page 306 Graphic Organizer Outline
- Page 306 Vocabulary (7)
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