Marketing 2 – 3/22/18

I.  Bellwork: Q&A

• Page 298 – A Source of Promotional Information
• Page 300 Identifying Product Features and Benefits

II.  Objectives:

Through the use of thinking maps, the text, and discussion

• Explain how salespeople get ready to sell.
• List sources of product information.
• Explain feature-benefit selling and how it creates selling points.
• Identify consumer buying motives.
• List prospecting methods and explain how prospects are qualified.

III. Guest Speaker tomorrow –  Extra Credit Opportunities

IV,  Notebook:

• Ready to Sell Examples – Tree Map
• Product Feature Examples – Tree Map
• Prospecting Techniques- Tree Map

V.  Classwork Page 305

• 1-4 Q&A  #5 Show work
• P307 As you Read Q&A
• P309 Reading Check Q&A

– If You complete one lesson in Venture or EverFi Financial Literacy (~20-40 minutes), You can enter Fifth Third’s scholarship contest.

If You complete all the lessons within one of the programs, You can enter EVERFI’s spring scholarship contest. With over $70,000 being given away this spring, and guaranteed winners in Michigan, you should register today!

 

MBCC - Marketing 1 F2017