Marketing – 12/21/17
I. Bellwork
A. 587 Q&A Figure 25.1
B. 588 Q&A Figure 25.2
II. Objectives
- Identify the four market factors that affect price planning.
- Analyze demand elasticity and supply-and-demand theory.
- Explain how government regulations affect price planning.
III. Notebook/Discussion
Factors that affect price
- Market Factors Affecting Price – Tree map
- Factors That Determine Demand Elasticity -Bubble Map p594
- Legal and Ethical Considerations for Pricing – Brace Map p595
IV. Classwork
Vocabulary (7) p 590
Page 597 Q&A 1-5
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