Marketing – 12/18/17
I. Bellwork
• What factors do you believe impact the price of an item? Provide at least 2
II. Objectives
• Recognize the different forms of pricing.
• Explain the importance of pricing.
• Differentiate between market share and market position.
• Identify and discuss the goals and factors related to pricing by Constructing a thinking map from the text information
III. Notebook/Discussion
• Circle Map – Various Names of Prices
• Importance of Pricing – Tree Map
• Goals of Pricing – Tree map
III. Classwork
A. Content Vocabulary (4) p.584
B. iLearn Chapter 25 Student Resources
• Page 265 Write them Out
C. Explain the difference between market share and market position
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