Marketing – 12/04/17

I.  Bellwork

• Page 463 Q&A #1-3

II.  Objectives:

• Identify the main steps involved in an integrated advertising campaign through discussion, the text, and use of a sequence map
• Discuss and the various types of advertisement agencies and their roles
• collaborate with a partner to create a logo using various multimedia and graphic elements to promote the Business Academy at MBCC

III.  Discuss/Notebook

• Integrated Advertising
• Components of an advertising Campaign – Sequence Map (p.466)
• Graphic Organizer- Describe the different kinds of advertising agencies (p. 468)
• What makes a truly great logo
• 16 FAMOUS LOGOS WITH A HIDDEN MEANING

IV.  Classwork:  Due tomorrow

Work with one partner or work solo to develop a logo for MBCC or the Business Academy – Due tomorrow.  (15 summative points)

• Color – 4 pts
  • Background, and text or image color complement the logo well
• Illustration or Text – 8 pts
  • Clean Image/text
  • No spelling mistakes
  • aligned/ visual flow
  • easily identifiable
• Explanation – 3 pts
  • Provide a detailed explanation of the elements involved in your logo and why use chose them. Explain how your logo could be used in promotions..

V.  Exit ticket

Explain what you and your partner were able to accomplish today.

Explain what remains to be done.

MBCC - Marketing 1 F2017