Marketing – 10/19/17
I. Bellwork (Google classroom)
- Page 45 Figure 2.3 Question
II. Objective
- Explain the use of geographics, psychographics, and behavioral characteristics in marketing segmentation and utilize the text to identify their components by creating a thinking map.
- Identify the advantages and disadvantages of mass and niche marketing utilizing information in the text to create a thinking maps
III. Discussion & Notebook
- Video 1: Market Segmentation: Demographic and Geographic
- Video 2: Types of Market Segmentation: Behavioral and Psychographic
- Market Segmentation: Tree map
- Mass Marketing & Niche Marketing Advantages & Disadvantage
V. Classwork/Exit Ticket – Reflective Summaries (4-6 Sentences Each)
- Describe what you learned about market segmentation.
- Explain the difference between mass and niche marketing approaches.
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