Marketing – 10/18/17
I. Bellwork:
- Explain 3 ways you could segment the market for a SUV based upon demographics.
II. Objectives:
- Develop a social marketing campaign in line with organizational goals
- Evaluate and report the results of a social marketing campaign noting success and areas that need to be improved upon.
III. Homework/Classwork
- MIMIC Social Media Marketing Simulation
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