Marketing – 10/17/17
I. Bellwork
- Page 41 Turn in 1-5 (Questions & Answers for 1-3) Show work for #5
II. Objectives
- Explain the concept of market segmentation
- Explain the use of demographics in marketing and utilize the text to identify its components by creating a thinking map.
III. Classwork
- Identifying and Analyzing Markets. Pages 43-45
- Market Segments
- Difference btw target market and market segmentation
- Demographics
- Video: Market Segmentation: Demographic and Geographic
- Gathering Data
IV. Notebook: Demographics- Tree map
V. Classwork
A. H&R Block – Login in & Record Payments
- Examine Scores & Your Responsibilities
VI. Homework
MIMIC Social Media Marketing Simulation
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