Marketing – 10/12/17

I.  Bellwork – Google Class Room

1. List the components of a Marketing Plan
2. Explain how a small business can benefit from a marketing plan?

II.  Objectives:

• Analyze and evaluate a case scenario by following a multistep procedure to  create a marketing plan.
• Create a marketing plan with a partner through case analysis and applying those concepts discussed in the text

III.  Classwork: 

Developing a Market Plan:  Use this link chapter 2 case study fragrance company1(1)

This case is for the development of a new fragrance for a new target market.  Information about the company and current product markets is provided.  Read the case.

• Use the template provided on Google classroom
• Work with 1 partner
• Use a slide on Google slides to address each section of questions
• Submit your work on Google Classroom
• this is a rough draft (formative 2 points for each question)
• the final draft will be summative
• You must explain your choices. Example is if you want to market the new fragrance to people aged  24-14, you must explain why

MBCC - Marketing 1 F2017