Marketing – 10/10/17

I.  Bellwork  Answer on Google Classroom

1. Explain what a grace period is as it relates to a credit card.
2. Explain what Over Draft Protection (ODP) is and how it works.

II. Objectives:

Research articles related to marketing to determine the central ideas or conclusions; summarize complex concepts related to marketing by paraphrasing the information presented in simpler terms.

III.  Classwork: 

Find two articles you can read and understand. I have provided links to some sources below, but you may conduct your own search as well as long as the articles a substantial and related to the marketing field.

• https://www.nytimes.com/topic/subject/advertising-and-marketing
• https://www.wsj.com/news/cmo-today

A  For Each article provide:

1. Article Name & Internet link -2 pts
2. Paragraph summary (4-6 sentences) of what is happening and why.  – 5 pts
3. Using marketing language/terminology explain how this article relates to marketing. 2 pts
4. Highlight all marketing vocabulary/terms in your summary-1 pt
5. Provide your opinion on what is happening in the article. – 1 pt
6. Turn in your work using Google Classroom.

MBCC - Marketing 1 F2017