Marketing – 9/25/2017
I. Bellwork
- Explain each of the Four P’s of the marketing mix
II. Objectives:
- Compare and contrast consumer and organizational markets.
- Explain the importance of target markets.
- Explain how each component of the marketing mix contributes to successful marketing.
- Determine the meaning of words and phrases as they are used in a text, including analyzing how they are applied to marketing functions in society
III. Discussion :
- Review Vocabulary
- Marketing Mix Video
- Page 19 Target Marketing Ad
- Page 22 target Market and the Marketing Mix
IV. Classwork
- pg 16 1.3 Vocabulary (9)
- Q&A Marketing Around Us p.9 on iLearn
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