Marketing – 9/22/17
I. Bellwork: Google Classroom
- Describe promotions did saw the last time you went shopping?
- How did these promotions affect your decision to buy?
II. Objectives:
- Describe how marketers use knowledge of the market to sell products.
- Compare and contrast consumer and organizational markets.
- Explain the importance of target markets.
- Explain how each component of the marketing mix contributes to successful marketing.
- Construct thinking maps to analyze the concept markets, the marketing mix, and promotion based upon the test
IV. Discussion:
- Section 1.3 PowerPoint
- Concept of Markets
- Marketing Mix:
- Marketing Mix Video
V. Notebook
A. Thinking Maps
- Concept of Markets -Tree
- Marketing Mix -Brace
- Forms of Promotion -circle
VI. Classwork
- pg 16 1.3 Vocabulary (9)
- Page 23 Question & Answers 1-4
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