Marketing – 9/20/17

I.  Bellwork:  Reply on Google Classroom

Explain a specific time you wanted a product or service and it was not available. Explain if you were eventually able get the product or service or not.

II.  Objectives:

• Describe the benefits of marketing by constructing a tree map
• Explain the concept of utility.
• Create a brace map to cite examples of types of utilities as outlined in the text.

III.  Discussion:

• Section 1.2 PowerPoint

IV. Notebook

• Economic Benefits of Marketing – Tree Map
• Economic Utility – Brace map
  

V.  Classwork

• New & Improved – Google Docs
  • Identify a new and improved product with a picture and the product it is replacing/improving – 5 pts
  • Explain how the manufacturer claims it improved the product- 2 pts
  • Explain how this improvement will benefit consumers – 2 pts
  • Why do you believe the improvement was made? – 1 pt

MBCC - Marketing 1 F2017