Marketing 2 – 4/26/18

I.  Bellwork Q&A

A,  P 495 Reading Check

B.  P496 Figure 21.1

C,  P497 Figure 21.2

II.  Objectives:

  • Explain distribution planning.
  • Name and describe the three levels of distribution intensity.
  • Explain the effect of the Internet on distribution planning
  • Describe the challenges of international distribution planning.

III.  Distribution Planning P.502-507

A.  Discussion/Notebook

Distribution Intensity – Brace Map

  • Exclusive
  • Selective
  • Intensive

e-Commerce

Legal & Ethical Considerations

IV.  Classwork

A.  502 Vocabulary 5

B.  Questions & Answers

  • iLearn Chapter 21 Activity P224
  • P507 1-3


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