Marketing 2 – 4/26/18
I. Bellwork Q&A
A, P 495 Reading Check
B. P496 Figure 21.1
C, P497 Figure 21.2
II. Objectives:
- Explain distribution planning.
- Name and describe the three levels of distribution intensity.
- Explain the effect of the Internet on distribution planning
- Describe the challenges of international distribution planning.
III. Distribution Planning P.502-507
A. Discussion/Notebook
Distribution Intensity – Brace Map
- Exclusive
- Selective
- Intensive
e-Commerce
Legal & Ethical Considerations
IV. Classwork
A. 502 Vocabulary 5
B. Questions & Answers
- iLearn Chapter 21 Activity P224
- P507 1-3
Leave a Reply