Marketing 2 – 3/29/18
I. Bellwork
- P 317 Q&A 1-3
II. Objectives
- Differentiate between business ideas and business opportunities
- Define a target market and explain the importance of identifying a target market segment
- Explain the importance of identifying competitors, determining a competitive advantage, and crafting an effective marketing plan
- Apply concepts an terminology associated with the beginning of the sales process on the exam
III. Classwork
- EverFi – Venture Lesson 3: Recognizing Business Opportunities
IV. Chapter 13 Test
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