Marketing 2 – 3/05/18
I. Bellwork
Explain a time when someone tried to sell you something or you tried to sell something to someone else. What approach was used? What was the result?
II. Objectives:
- Explain the purpose and goal of the selling function.
- Discuss how selling is related to the marketing concept.
- Describe Customer Relationship Management.
- Analyze sales trends and techniques.
- Summarize sales management responsibilities.
- Explain legal and ethical sales issues.
III. Discussion: The Sales Function pages 277-283
- Purpose and Goal of Selling
- Customer Relationship Management
- Circle Map Sales Trends in Tech
- Tree map : Sales Management
- SVG Perspectives: Sales Ethics
IV. Classwork
P 276 Vocab (3)
Page 283 1-5 Q&A #5-show work
Rutha write in English
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