Management – 2/16/18
I. Bellwork
Q&A Page 369
- Why did Mattel attempt to expand its Barbie line into China?
- Explain how Mattel attempt to market the product.
- Explain why was the Barbie store a success in Buenos Aries and a failure in China.
- What advice would you offer Mattel before they attempt to enter the India market with Barbie?
II. Objectives:
- Describe how to identify and communicate the results of data analysis
- Discuss how data should be used in effective decision making
- Analyze business scenarios and identify alternative courses of action
III. Classwork
- Page 370 – Vocab 8
- Page 376 – Q&A 1-4
Leave a Reply