Marketing – 2/15/18
I. Bellwork Q&A
A. Provide 4 reasons why branding is important to product planning
B. Provide examples of a national, private, and generic brand for the same type of product. Explain what makes them different.
Example:Aunt Jemima Pancake Mix – Meijer Brand Pancake mix – Pankcake Mix – No name
II. Objectives
- Explain the functions of product packaging.
- Identify the functions of labels.
- Determine the meaning of words and phrases as they are used in marketing
III, Discussion
Tropicana Orange Juice Waste $35 Million on their New Marketing/Packaging Failure
IV. Notebook:
A. Brace Map – Functions of Packaging
B. Brace Map – Types of Labels
V. Classwork
- p 738 Vocabulary (10)
- Page 745 Q&A 1-3
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