Marketing – 2/14/18
I. Bellwork
Provide an example of each:
- Trade name
- Brand mark
- Trade Character
II. Objectives
- Identify the various branding elements.
- List three different types of brands.
- Explain how branding strategies are used to meet sales and company goals.
- Provide an accurate summary that makes clear the relationships among the key details and ideas related to branding through the construction of thinking maps.
III. Discussion
IV. Notebook
Tree Map – Importance of brands in Product Planning
Tree Map -Types of Brands
V. Classwork Q&A
- page737 Q&A 1-3 & 5
- As You Read P731
- REading Check 735
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