Marketing – 2/13/18
I. Bellwork Q&A
- List at least two brands you are familiar with.
- Explain why it is important for a product to have a specific brand, package, and label.
II. Objectives
- Discuss the nature, scope, and importance of branding in product planning
- Provide an accurate summary that makes clear the relationships among the key details and ideas related to branding through the construction of thinking maps.
- Determine the meaning of words and phrases as they are used in marketing
III. Discussion Pages 728-733
IV. Notebook
- Brace Map – Elements of Branding
- Tree Map – Importance of brands in Product Planning
V. Classwork
- Provide 4 Brands and explain the image/perception consumers have toward each and what it is based upon.
- Vocabulary (13)
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