Marketing – 2/13/18

I.  Bellwork  Q&A

  • List at least two brands you are familiar with.
  • Explain why  it is important for a product to have a specific brand, package, and label.

II.  Objectives

  • Discuss the nature, scope, and importance of branding in product planning
  • Provide an accurate summary that makes clear the relationships among the key details and ideas related to branding through the construction of thinking maps.
  • Determine the meaning of words and phrases as they are used in marketing

III.  Discussion Pages 728-733

IV.  Notebook

  • Brace  Map – Elements of Branding
  • Tree Map – Importance of brands in Product Planning

V.  Classwork

  • Provide 4 Brands and explain the image/perception consumers have toward each and what it is based upon.
  • Vocabulary  (13)


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