Marketing – 2/08/18
I. Bellwork
- Page 749 1-3 Q&A
II. Objectives:
- Review concepts and vocabulary affiliated with product development and planning.
- Identify strategies used at the different stages of the product life cycle
III. Classwork
- On iLearn Chapter 30 Resources: Page 323 Q&A 1-4
IV. Kahoot Review – Test on Friday if snow day then Monday
Phone Link: https://kahoot.it/challenge/0871351
Password/PIN: 0871351
Know
- stages of product development
- product line, depth & width
- strategies for developing existing products
- Deleting a product line
- product life cycle & strategies
- product positioning strategies
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