Marketing – 2/06/18

I.  Bellwork

A 30 second super bowl commercial costs over 5 million dollars.  Explain if you believe the cost is justifiable or not.

II.  Objectives:

Distinguish between marketing terminology:   product line, product item, product width, and product depth by researching examples on the internet and creating a slide show presentation.

III.  Discuss

• Product Line
• Page 708

IV.  Classwork:  Submit on Google Classroom

For each slide you will need pictures and a description

Slide Show using Google Slides :  Pick a particular Company – Kellogg’s

1. Example of a product line – Cereals – Frosted Flakes,  Raisin Brand, Fruit Loops, Honey Smacks, etc.
2. Example of a product item –  Cereals – Frosted Flakes – Cinnamon Frosted Flakes
3. Examples of Product width (3) – Cereals,   Bars, Fruit,  Flavored Snacks, etc
4. Examples of Product Depth (3) – –

Cereals – Frosted Flakes – Cinnamon Frosted Flakes – Frosted Flakes with marshmallows

Bars – Breakfast bars – Nutri-grain Cherry – Nutri-grain Raspberry – Mixed Berry

Fruit Flavored Snacks – Fruity Snacks Mixed Berry,  Cherry, Straw beery, Sour Citrus, Disney Frozen

 

MBCC - Marketing 1 F2017