Marketing – 2/02/18
I. Bellwork Q&A
Where does Starbucks belong on the stages of the product life cycle?
Read the article: Summarize what they are doing and why they are doing it.
II. Objectives:
- Construct a thinking map to Identify and explain the 4 types of product positioning
- Examine how planograms assist in marketing products
III. Discussion
Positioning a Brand: Best Ways to Market Uninteresting Products
Planogram Services – ToolBox’s Superior Merchandising Service
IV. Classwork
A. P. 720 Explain the purpose and goal of product positioning.
B. P.720 Create a Brace map & Explain each of the 4 types of Product Positioning: Mentioned in the textbook
C. P723 Provide two examples with products of how a planogram can be used effectively in a store.
V. Turn in the retail safety and First Aid Certificates on Google Classroom
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