Marketing – 1/19/18
I. Bellwork: Q&A
- P703 Visual literacy
- P 704 Visual literacy
II. Objectives:
- Describe the steps in product planning by creating a sequence map based upon information in the text
- Explain how to develop, maintain, and improve the product mix
III. Product Development Pgs 707-714
A. Product Development Video
- https://www.unilever.com/brands/
- https://us.pg.com/our-brands
IV. Notebook:
- P. 711 Sequence map – Steps in New Product Development – Explain Each
V. Classwork
A. P 706 Vocabulary (10)
B.Questions & Answers
- P708 Example of a product line
- P708 Example of a product width
- P709 Why develop new products?(4)
- P710 Thee ways companies can generate new ideas – explain each
- P714 Reasons businesses expand their product lines (3).
- P714 Reasons to delete a product line – Create a Circle Map
P715 1-5 Q&A
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