Marketing – 1/10/18
I. Bellwork: p 630 Price markup
- A&B Questions & Answers – Show work
II. Objectives
- Describe pricing strategies that adjust the base price.
- List the steps involved in determining a price.
III. Adjusting the Base Price p. 613-619
A. Notebook Sequence Map – Steps to Determine a Price
B. Classwork: Outline: Provide 2 sentences which explain and describe each of the topics below
i. Product Mix Strategy
A. Price Lining
B. Optional Product
C. Captive Product
D. By-Product
E. Bundle Pricing
ii. Geographical Pricing
ii. International Pricing
iv. Segmented Pricing Strategies
A. Buyer Identification
B. Product Design
C. Purchase location
D. Time of Purchase
IV. Try to Register: https://home.stukent.com/join/925-EDA.
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