Marketing – 1/08/18
I. Bellwork
- Explain how you believe prices are determined.- What factors are considered?
II. Objectives
- Name three pricing policies used to establish a base price.
- Explain two polar pricing policies for introducing a new product.
- Explain the relationship between pricing and the product life cycle.
III. Discussion
B. Pricing Strategies (3)
- Demand Oriented
- Competition Oriented
- Cost Oriented – markup
Page 607 = Calculation Costs
Pricing Methods for New Products
- Skimming Pricing’
- Penetration Pricing
Product Life cycle Pricing
IV. Classwork
- P604 Vocabulary (5)
- P611 Q&A 1-3
V. Register – Summative Competition
Leave a Reply