Marketing – 12/22/17
I. Bellwork
A. Is there a product you have brand loyalty towards? Explain why or why not?
B. Explain the concept of diminishing marginal utility and how it relates to price.
II. Objectives
examine situations that require price planning and analyze the actions taken
summarize the events from the video identifying marketing concepts and explain how they are applied.
III. Discussion:
- Review Yesterday’s class work
- Advertising Tree Map
IV. Turn in Your Notebooks
V. Classwork
Video Summary
Identify marketing concepts, explain how they are being applied, provide your opinion on the effectiveness of various marketing techniques.
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