Marketing – 12/22/17

I.  Bellwork

A.  Is there a product you have brand loyalty towards?  Explain why or why not?

B.  Explain the concept of diminishing marginal utility and how it relates to price.

II.  Objectives

examine situations that require price planning and analyze the actions taken

summarize the events from the video identifying marketing concepts and explain how they are applied.

III.  Discussion:

  • Review Yesterday’s class work
  • Advertising Tree  Map

IV.   Turn in Your Notebooks

V.  Classwork

Video Summary

Identify marketing concepts, explain how they are being applied, provide your opinion on the effectiveness of various marketing techniques.


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