Marketing – 12/21/17

I.  Bellwork

A.  587 Q&A Figure 25.1

B.  588 Q&A Figure 25.2

II.  Objectives

  • Identify the four market factors that affect price planning.
  • Analyze demand elasticity and supply-and-demand theory.
  • Explain how government regulations affect price planning.

III.  Notebook/Discussion

Factors that affect price

  • Market Factors Affecting Price – Tree map
  • Factors That Determine  Demand Elasticity  -Bubble Map p594
  • Legal and Ethical Considerations for Pricing – Brace Map p595

IV.  Classwork

Vocabulary (7) p 590

Page 597 Q&A 1-5


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