Marketing – 12/07/17
I. Bellwork
- Page 475 Q&A 1-3
II. Objectives:
- Explain the components of an effective ad layout
- Examine the criteria checking advertising Proof
- Analyze and evaluate the effectiveness an advertising layout and proof based upon the criteria outlined in the text.
III. Discussion/Notebook
- Elements of Effective Advertisements Tree Map
- pg 482 Criteria for checking advertising proofs Brace Map
IV. Project Due Monday
V. Classwork
iLearn Student Exercises :
- Page 209
- Page 214
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