Marketing – 12/05/17

I.  Bellwork Q&A

1. What determined whether an advertising campaign is is developed in-house or by an advertising agency

2. Why is it important to analyze an advertising campaign?

II.  Objectives:

• Identify the main components of print advertisements through discussion and use of a sequence map
• Apply the elements of print advertising to create a print  advertisement with a partner focused on anti-bullying or suicide prevention

III.  Turn in Logo Assignment on Google Classroom

IV.  Discussion/Notebook:

• Tree map – 6 elements of a print advertisement (p. 470)
• Elements of Effective Copy – Circle Map
• Illustration – Function
• Signature – Purpose & Placement
• Slogan – Purpose & Elements

V.  Anti Bullying/Teenage Suicide Project:  :  Due Monday –

Have one partner or go solo

Focus is on bullying or teenage suicide:   Impact & Prevention

Print Advertisement      30 pts summative

1. must be original work
2. Each element of a print advertisement used properly
3. is not used for this project

• Headline – 5 pts
• Copy – 10 pts
• Illustration(s) 5 pts
• Signature – 3  pts
• Slogan – 5 pts
• Disclosure: – 2 pts Site with additional information

MBCC - Marketing 1 F2017