Marketing – 11/28/17
I. Bellwork
Page 438 Visual Literacy Q&A
II. Objectives
- Explain the concept and purpose of advertising in the promotional mix.
- Distinguish between promotional and institutional advertising
- Construct a tree map Identify the different types of advertising media citing examples
- Explain the advantage and disadvantages associate with various types of advertising
III. Notebook/Discussion
- Brace map: Purpose of advertising – p441
- How To Select Your Advertising Medium
- Tree map: Types of Media Advertising
- Advantages and Disadvantage of media advertising
- https://youtu.be/W5HAX8dB1JM
IV. Classwork
- Definitions 12 page 440
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