Marketing – 11/28/17

I.  Bellwork

Page 438 Visual Literacy Q&A

II.  Objectives

  • Explain the concept and purpose of advertising in the promotional mix.
  • Distinguish between promotional and institutional advertising
  • Construct a tree map Identify the different types of advertising media  citing examples
  • Explain the advantage and disadvantages associate with various types of advertising

III. Notebook/Discussion

IV.  Classwork

  • Definitions  12 page 440

 


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