Marketing – 11/13/17

I.  Bellwork: Q&A

  1. Why do you think visual merchandising and displays are an important part of promotion?
  2. Describe a memorable visual display, you have seen at a store.

II.  Objectives

  • Explain the concept and purpose of visual merchandising.
  • Identify the elements of visual merchandising.
  • Determine the central ideas and information presented in a text by paraphrasing them in simpler but still accurate terms.

III.  Discussion/Classwork

Read & Discuss Pages 419-424

Complete Outline on a separate sheet


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