Marketing – 11/10/17
I. Bellwork
The Brilliance of McDonald’s Szechuan Sauce ‘Fiasco’
- Summarize the article. 4-6 sentences
- Explain what type of promotional strategy this involved?
- Develop and Explain a strategy similar to the one in the article, that would work for another fast food business.
II. Objectives
- Apply knowledge of promotional terminology and concepts on Chapter 17 assessment.
- Summarize an article involving a promotional strategy and develop a strategy for a similar business
III. Classwork
- Turn in: Promotion Strategy on Google Classroom
IV. Promotion Test on iLearn
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