Marketing – 11/02/17
I. Bellwork
- Page 399 – Explain two advantages and a disadvantage of publicity
II. Objectives
- Distinguish between trades and consumer promotions
- Explain the use of promotional tie-ins, trade sales promotions, and loyalty marketing programs.
- Create thinking maps to analyze promotional concepts based upon information provided in the text and class discussion
III. Types of Promotion pgs. 405-411
A. Discussion/Notebook
- Sales promotions – Trade Promotions & Consumer promotions
- Map – Types of trade promotions
- Map -Types of consumer promotions
IV. Classwork
- Page 403 #1-3 Q&A
- Vocabulary p 404 (9)
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