Marketing – 11/01/17
I. Bellwork Q&A
A). p. 395 How does endorsement by a research company benefit a business?
B). p. 396 How does direct marketing differ from advertising?
II. Objectives:
- Distinguish between public relations and publicity.
- Explain the elements of a news release.
- Describe the concept of the promotional mix.
- Create thinking maps to analyze promotional concepts based upon information provided in the text and class discussion
III. Discussion & Notes
- 397 – Public Relations Tree Map
- 398 Sequence Map – Elements of a News Release
- 400 Sequence map – Promotional Mix
- 403 Compare Contrast – Push & Pull Policy
IV. Classwork
- Page 403 Q&A 1-5
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