Marketing – 10/31/17
I. Bellwork – Google Classroom
- Page 391 Visual Literacy Question – Answer & Explain
II. Objectives:
- Explain the role of promotion in business and advertising.
- Identify types of promotion.
- Distinguish between public relations and publicity.
- Explain the elements of a news release.
- Describe the concept of the promotional mix.
III. The Promotional Mix pgs. 395-403
A. Discussion & Notes
- Chp 17 PPT on iLearn
- Product and Institutional Promotion – Map
- Types of Promotion – Map
- Sequence Map – Elements of a New Release
IV. Classwork
- Vocabulary (13) page 394
- Q&A Reading Check p. 395
- Q&A Reading Check p. 399
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