Marketing – 10/30/17
I. Bellwork
- Page 52 #11 Show your work
II. Objectives:
- Make strategic use of digital media in the presentations to enhance understanding of the various types of market segmentations.
- Orally explain market segmentation and its components.
- Conduct a SWAT analysis, identify the target market and suggest a marketing mix
III. Classwork –
A. Finish Segmentation Presentations
B. SWOT Analysis – Page 54 Read Scenario
Page 54 – Step 1 & Step 2
Turn in today
- Complete a SWOT Analysis – 8pts
- Identify & Describe the Target Market (use segmentation)- 4 pts
- Suggest a Marketing Mix (4 P’s) – 8 pts
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