Marketing – 10/27/17

I.  Bellwork Q&A

1. Provide an example of a product that should utilize mass marketing and explain why.
2. Provide an example of a product that would benefit from niche marketing and explain why

II.  Objective

• Make strategic use of digital media in the presentations to enhance understanding of the various types of market segmentation.
• Orally explain market segmentation and its components

III.  Classwork

A.  Login to H&R Block –

• Pay Bills & record them on your Spreadsheet
• Examine the bank statement and record any bank fees on your spreadsheet
• Read the Dash Board Alerts to understand installment loans
• Take the Quiz (Student Home – Info Packet – Auto Insurance will help answer some questions)

B.  Schedule Marketing Simulation Round 5 Strategies

C.  Presentation: Segmentation Collage Illustrating (Use technology(powerpoint/prezi)/poster boards/ or both)

1. Demographics –
2. Geographics –
3. Psychographics
4. behavior characteristics–
5. Mass Marketing
6. Niche Marketing

• You may use one example more than once in your presentation.
• You may have up to three people in a group.
• Everyone needs a speaking role explaining how the example your group found relates to the topic areas listed.
• Examples include: Commercials (TV/radio), print ads, internet ads, products, etc.
• Each element is worth 3 points & that includes the explanation – 18 pts
• Being organized/prepared to present- 4 pts
• Speaking clearly – 3 points
• Total 25 points summative, which I will double to 50.

 

	Example clearly demonstrates a relationship with segmentation category and factor	Example somewhat demonstrates a relationship with segmentation category and/or	Example does not distinguish clearly the relationship with segmentation category and factor.	Little to no effort was made and no relationship was demonstrated
	3	2	1	0
Demographics
Geographics
Psychographics
Behavioral Characteristics
Mass Marketing
Niche Marketing

 

 

 

 

 

 

MBCC - Marketing 1 F2017