Marketing – 10/24/17

I.  Bellwork  Q&A

  1. Explain brand loyalty.
  2. Which segmentation category includes brand loyalty?
  3. Describe an example of how a company can promote brand loyalty.

II.  Objectives

  • Examine how unexpected events impact a budget and how to protect against them
  • Issue checks for bills and record financial transactions
  • Analyze marketing metrics  data, update and monitor a social media marketing campaign in alignment with company goals and objectives.

III.  Notebook:

  • Brand Loyalty Circle Map

IV.  Discussion

  • H &R Block Budget Challenge – Pit Stop Handout
  1. Classwork

H &R Block Budget Challenge

  • Record Payments & take Quiz
  • Submit to Google Classroom

Marketing Simulation

  • Round 4: Answer Questions

V.  Homework

Market Segmentation Project – Due Firday:  Present (Use technology(powerpoint/prezi)/poster boards/ or both)


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