Marketing – 10/23/17

I.  Bellwork:

1. Explain psychographic market segmentation
2. Describe 5 factors which help divide a population based on psychographic segmentation.
3. Explain behavioral market segmentation
4. Describe 5 factors which help divide a population based on behavioral market segmentation

 II.  Objectives:

• collaborate to research and create a presentation identifying and explaining examples using demographics, geographics, psychographics, and behavioral characteristics in marketing segmentation.
• Distinguish between mass and niche marketing techniques

 III.  Discussion

• Niche Marketing: https://youtu.be/K6JcYb0W-hc
• Mass Marketing : https://youtu.be/HkWRF23pj6M

IV.   Classwork

A,  Due Friday: Segmentation Collage Illustrating (Use technology(powerpoint/prezi)/poster boards/ or both)

1. Demographics –
2. Geographics –
3. Psychographics
4. behavior characteristics–
5. Mass Marketing
6. Niche Marketing

• You may use one example more than once in your presentation.
• You may have up to three people in a group.
• Everyone needs a speaking role explaining how the example your group found relates to the topic areas listed.
• Examples include: Commercials (TV/radio), print ads, internet ads, products, etc.
• Each element is worth 3 points & that includes the explanation – 18 pts
• Being organized/prepared to present- 4 pts
• Speaking clearly – 3 points
• Total 25 points summative, which I will double to 50.

 

	Example clearly demonstrates a relationship with segmentation category and factor	Example somewhat demonstrates a relationship with segmentation category and/or factor	Example does not distinguish clearly the relationship with segmentation category and factor.	Little to no effort was made and no relationship was demonstrated
	3	2	1	0
Demographics
Geographics
Psychographics
Behavioral Characteristics
Mass   Marketing
Niche Marketing

 

 

MBCC - Marketing 1 F2017