Marketing – 10/04/17
I. Bellwork – Google Class Room
- List the names of a few businesses which you are familiar.
- How are you familiar with those businesses?
II. Objectives:
- Identify the purpose and processes involved in SWOT analysis, internal company analysis, and PEST analysis
- explain the basic elements of a marketing plan
- collaborate with a partner to construct a mini SWOT analysis based upon company research and personal experiences
III. Notebook /Discussion
A. Bubble Map – SWOT Analysis
- https://youtu.be/mR9eICQJLXA
B. Marketing Mix -Revisitied
C. Internal Company Analysis (3C’s)
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