Marketing – 9/26/2017

I.  Bellwork

• Page 18 Figure 1.1 Market Share – Q&A – Explain your answer

II.  Objectives

• Compare and contrast consumer and organizational markets.
• Explain how each component of the marketing mix contributes to a successful strategy.
• Analyze scenarios and apply the marketing concepts to offer various explanations and solutions

III.  Discussion :

• Review key concepts for Chapter 1 Test
• Section 1-1, Section 1-2, Section 1-3

IV.  Classwork

A.  Marketing Is All Around Us p.8 -Identify Market Components Q&A

B.  Article: https://www.businessinsider.com/jordan-brand-market-share-loss-bad-for-nike-2017-6

1. Explain what is happening.
2. Who are the competitors?(specific names)
3. Explain who would be considered the target market for this product?
4. Identify examples for each component of the marketing mix for this product.
5. What do you believe is the problem(s)?
6. What are your solutions? – Relate them to changes in the marketing mix.

 

 

MBCC - Marketing 1 F2017