Marketing – 9/19/17

I.  Bellwork – restate answers

  1. Why is marketing research so important to businesses?
  2. After reading the article below, why are consumers willing to overlook privacy concerns? Consumers like targeted marketing despite privacy concerns.
  3. Explain how you feel about your privacy in relation to marketing research methods. that attempt to gather information about you.

 II.  Objectives

  • Identify key components of the core marketing functions and apply them to a product/service
  • Orally present the core marketing functions of a product/service based upon research of the product/service and company.

 III.  Classwork

  • Deliver Core Functions of Marketing presentation
  • Peer Review on Google Classroom


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