Nov 09

Marketing – 11/10/17

I.  Bellwork

The Brilliance of McDonald’s Szechuan Sauce ‘Fiasco’

  • Summarize the article. 4-6 sentences
  • Explain what type of promotional strategy this involved?
  • Develop and Explain a strategy similar to the one in the article, that would work for another fast food business.

II.  Objectives

  • Apply knowledge of promotional terminology and concepts on Chapter 17 assessment.
  • Summarize an article involving a promotional strategy and develop a strategy for a similar business

 III.  Classwork

  • Turn in: Promotion Strategy on Google Classroom

 IV.   Promotion Test on iLearn