Production and promotion unit (8th grade)
3rd and 4th hour 8th grade students have begun a unit called Production and Promotion. In this unit students discover how a company promotes its product beginning with a company Logo (Nike swoosh, Starbucks, etc.., a product idea (shoes, cell phone, jewelry, etc..) a package in which the product fits into and is displayed with detail in mind and finally, a commercial to sell the product.
Take a look at this! (click on the link)
How many of these logos can you name
Copy and paste this site into your browser to learn more about how and why products are packaged.
https://makingsociety.com/2013/06/how-to-package-a-product/
Take a look at this link to find out how companies advertise to the consumer
How do companies advertise to the consumer
*Extra credit opportunity (due by April 15th, 2016
Directions: look up the website below. Given 20 business terms and their definitions listed, chose 5 of the terms and type a 1/2 to 1 page, double spaced paper, using 5 of the terms explaing how you will promote your product to the consumer. This must be an original paper. (worth 10 points) Good luck!
https://www.englishclub.com/business-english/vocabulary_advertising.htm